Keywords in URLs

Explanation of Keywords for your website and keywords information.

Keywords are the foundation of search marketing success. Generally speaking, it's beneficial to have keywords contained within your URL structure. Having the keyword in your URL helps search engines understand what your page is about and also helps users know what they are likely to find on the page. Consider these two examples and see which you find more useful :
http://www.websitedesigners.fr/123/456
http://www.websitedesigners.fr/web/site

Delimiters in URLs

Delimiters are used in URLs to separate words.

  • The best practice is to use a hyphen to separate words.
  • Search engines do have the ability to understand other characters, such as an underscore, but the hyphen is preferred over an underscore for human usability issues.

Search engines are very limited as to what forms of information they can read and interpret.

  • Currently, they understand text-based content which is directly on the page.
  • If your web application relies on JavaScript, Flash, or some other non-text form of displaying information, search engines will have a difficult time interpreting the content of your pages.
  • Consequently, your search engine rankings will suffer.

For more information about your website rankings please check it out on : http://www.webranking.websitedesigners.fr

Design Page Structure and CSS

Website and design usually have more of an impact on usability and marketing. However, there are some SEO concerns to be aware of.

  • While proper semantic markup and W3C code compliance never hurts, it's not a requirement if you want to have a high-ranking page in search engines.
  • Care should be taken when building pages to eliminate as many errors as possible.
  • A page with several hundred coding errors is much more likely to trip up a search engine spider than one with fewer errors.
  • Using proper standards and markup usually means pages are laid out in a more logical fashion.
  • Using CSS makes it possible to put the main body of a page's content first.
  • Otherwise the top banner and any side navigation appear first.
  • Search engines still place some weight on the text that comes first on your pages.
  • More and more website owners are using a Content Management System (CMS) to build their sites.
  • Using these programs forces you to isolate content from the context, which usually results in cleaner and more streamlined code.
  • Additionally, these CMS systems make it much easier to build and maintain mid- and large-sized websites.

On Page SEO Factors and Considerations

On-page SEO factors deal with the elements that are on the actual web page. Links from other sites are off-page factors.

  • Most professional SEO consider the title element the strongest on-page SEO factor, so it's important to pay attention to it.
  • You want a title that is short and eye-catching, with as many keywords as possible.
  • Make sure your title still reads cleanly; do not have an unintelligible keyword-stuffed title, as this will display in the search engine listing for your website.
  • Included your site name in your title for branding purposes.
  • Whether to place your website name at the front or end of the title can be decided by personal preference.
  • If you are a large company or well-recognized brand, such as Coca-Cola or Ford, you can place your name at the beginning of the page title. This lets you build on the trust in your brand.
  • Smaller or less well-known companies should place their names near the end of the title, so that a browser's focus goes to the keywords in your title.

Web Design is the creation of content for use on the World Wide Web. This process can include the planning, implementation and testing of digital content for the Internet. Web Design skills are a combination of knowledge in various scripting and coding languages such as HTML and CSS and conventional Graphic Design skills like layout and composition proficiency. A typical web designer is familiar with some such languages, and is proficient with graphic design tools, typically image editing software like Adobe Photoshop or Adobe Illustrator. Web design can also incorporate dynamic and rich elements like Flash, PHP, or video content.


For free quotes on SEO please feel free to contact us on : www.websitedesigners.fr/seo

For Web designing please feel free to contact us on : http://www.websitedesigners.fr/web-design